25+ years of digital design experience, taking a holistic view on UX & UI design with strategic as well as hands-on work. Product and business focused, yet always fighting for the users needs. Asking stupid questions and addressing the issues that emerge.

Experience with both global and national brands such as Einride, Klarna, Telenor, Greenely, SBAB, Nobia, IKEA, Trygg-Hansa, Lansforsakringar, Formue Bank, SATS, STF, Stockholm Stad, Comviq, Nikon, BBC, Asics, SAAB, Volvo Cars, SJ, Swedavia & UR. Worked with agencies (employee or freelance) like Huge, Creuna, Doberman, Cloud Nine, MRM, Framfab, Perfect Fools & R/GA.

Tools of the trade: Strategy, user research & interviews, conceptual work. Full UX toolkit including prototyping, interaction design, information architecture & design. Graphic design expertise in UI, visual design, illustration & iconography. Also a bit of oil painting, sculpture and occasionally carpentry.

/ martin johansson